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1/30/2024

Data Age© Business Systems Announces Acquisition of PawnMaster® and other DataAge products by Bravo Store Systems 

CLEARWATER, FL, Tuesday January 30, 2024 – In a significant development for the pawn industry, DataAge Business Systems, the longest-standing and largest software provider in the pawn industry, announced today that all its products, including PawnMaster, have been acquired by Bravo Store Systems, a pioneering force in software for the pawn and specialty retail industries.  

 

Data Age assets will become wholly owned products of Bravo. Bravo acquired PawnMaster Classic, PawnMaster Ignite, AdvanceMaster®, CheckMaster®, Buy/Sell Plus™, TitleLoan™, CrossPostIt, LiquorTraks POS, DigiShield and EForo. Users of these products, as well as many of the DataAge employees who supported them, are now welcomed into Bravo as its newest customers and employees, respectively. 

 

Tom Streng, the departing CEO of DataAge, shared his heartfelt reflections on the acquisition, expressing deep gratitude for the privilege of serving the pawn industry and the dedicated employees at DataAge. He remarked, “Throughout my journey with DataAge, I have been profoundly grateful to contribute to the growth of the pawn industry and work alongside an exceptional team of customers and employees. My end goal has always been to find a transition where my customers and employees are taken care of. I am confident that this transition will bring about positive transformations for the entire pawn industry.”  

This strategic move combines the strengths of both platforms under the Bravo brand, setting the stage for groundbreaking advancements in technology solutions, expanded services, and unmatched support for pawnbrokers and specialty retailers. 

Tally Mack, Bravo’s CEO, shared her enthusiasm about the acquisition, expressing, “I am truly honored by this milestone for Bravo. Welcoming PawnMaster users and employees into the Bravo fold is an incredible opportunity. Our excitement is centered on ushering in a new era of software innovation for pawnbrokers. Combining PawnMaster’s profound industry knowledge with Bravo’s customer-centric approach and innovative products, we aspire to deliver unparalleled value to our customers and enhance services for the communities served by pawnbrokers.”  

Streng emphasized the significance of bringing together the two strongest software companies in the industry and the collaboration of the two best teams. “This acquisition means more than a business transaction; it signifies a union of expertise and dedication as PawnMaster employees converge with the team at Bravo. The pawn industry will benefit from an exceptional team of pawnbroker advocates, collectively working to introduce stronger solutions and empower pawnbrokers to provide even better services to their customers. I am excited about the possibilities that lie ahead for the pawn industry because of this acquisition and know that Bravo will remain committed to maintaining the highest standards of excellence, transparency, and customer satisfaction throughout the transition process.” 

July 2022
We’ll be at the NPA Pawn Expo 2022 in Las Vegas, Nevada, July 11–14, 2022.

Past Events

July 2021
Thank you to everyone who stopped by to see us at The NPA Pawn Expo 2021 in Fort Worth, Texas!

February 2020
Thank you to everyone who stopped by to see us at the TAP 2020 Houston Convention in Houston, Texas!

July 2019
Thank you to everyone who stopped by to see us at The NPA Pawn Expo 2019 in Las Vegas, Nevada!

May 2019
Thank you to everyone who stopped by to see us at the Midwest Pawn Convention in Louisville, Kentucky!

March 2019
Thank you to everyone who stopped by and saw us at The Dixie Pawnbroker’s Educational Conference and Trade Show in Orange Beach, Alabama!

July 2018
Thank you to everyone who stopped by and saw us at Pawn Expo 2018 in Las Vegas, Nevada!

April 2018
Thank you for visiting us at The Dixie Pawnbroker’s Educational Conference and Trade Show in Little Rock, Arkansas!

October 2017
Thank you for those who came to see us at the 61st annual California Pawnbrokers Association Conference in San Diego, CA.

September 2017
Thank you for those who came to see us at the 2017 Oklahoma Pawnbrokers Annual Convention, Hard Rock Hotel & Casino, Tulsa, OK

March 2017
Thank you for those who came to see us at Dixie Educational Conference & Trade Show, Perdido Beach Resort, Orange Beach, AL

October 2016
Thank you for those who came to see us at the 60th annual California Pawnbrokers Association Conference in Riverside, CA.

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