Our Executive Team

Tom Streng Data Age Business Systems

Tom StrengChief Executive Officer, Chairman of the Board & Co-Founder

Tom Streng, Chief Executive Officer, co-founder, and Chairman of the Board at Data Age Business Systems, is responsible for working closely with the executive team on growth and investment strategies for the company. Tom has dedicated nearly thirty years to establishing the company as the leading financial transaction software provider. As a pioneer in the industry, Tom’s expertise is second to none when it comes to understanding the needs of the pawn business, as he continues to actively contribute in several aspects of the operation including new product design, development, strategic partnerships, and go-to-market strategies. He has published works throughout industry journals and has a Bachelor’s degree in computer science from Central Michigan University.

Randy Peffly Data Age Business Systems

Randy PefflyExecutive Vice President & Co-Founder

Randy has served as Executive Vice President of Data Age Business Systems since he co-founded the company in 1988. Randy has been responsible for the successful architecture of the Data Age software products, overseeing design, development, and the overall life-cycle management of all applications. He manages all research and quality assurance functions constantly monitoring standards in the delivery of reliable day-to-day service, the ease-of-use, and scalability of our systems. Randy can be credited with incorporating leading-edge technologies into Data Age applications. Randy has a degree in computer science from Wright State University.

Randy Peffly Data Age Business Systems

Bill BoothVice President of Product Development

Billy is the Vice President of Product Development for Data Age Business Systems and is the chief developer behind PawnMaster Ignite and Buy/Sell Plus Ignite. He has been with the company since 1997.

Vanessa Gray

Vanessa GrayChief Financial Officer

Vanessa is the Chief Financial Officer for Data Age Business Systems, the developers of PawnMaster. She has been with the company since 2015.

Randy Peffly Data Age Business Systems

Dave LarsonDirector of Global Sales & Operations

Dave’s background in the collateral loan industry spans out more than 20 years. He began as a District Manager for a large chain of pawn shops in the Southeastern United States. There he was promoted to Director of Operations, overseeing all of North Florida and the Tampa Bay region. Taking the knowledge he gained as Director of Operations, he purchased his own pawn shop that he ran for eight years until making the decision to sell. As the current Director of Global Sales and Operations for Data Age Business Systems, Dave brings a great deal of pawn industry knowledge to the table. Using his own experiences buying and selling a pawnshop, to overseeing the operations of a large statewide pawn shop chain, to working in pawn consulting, Dave works hand in hand with pawnbrokers to assist in their successful development.

Data Age Business Systems Team

Our Departments

Sales
The Data Age sales department is staffed by passionate, knowledgeable representatives who will listen to your feedback in order to find the perfect software fit for your business. Our friendly staff is here to help you to the best of their ability; their job is to match you with the exact software solution for your growing business while providing you with personalized, attentive service. Whether you’re looking for add-on modules, business supplies, or are in the market for new software, our representatives are ready to answer any questions you have on Data Age products and services.

Training
Our dedicated team of trainers will not only assist you in the initial set-up of your software, but are available to answer questions and train new staff members you hire for your shop. On-site and remote training options are available for all of our products. Training sessions can be as basic or complex as you want them to be. The goals of Data Age trainers are to educate you on our products to their fullest extent, make your business operations run more smoothly, save you costly errors or problems, shorten your learning curve, and most importantly, give you the tools you need to make money.

Technical Support
Our commitment to our customers does not end with the purchase of Data Age products. When you contact Data Age, you can count on reaching an attentive representative who will approach your issue with patience, knowledge, professionalism, and best of all, you’ll never be overwhelmed with complicated techno-jargon.

Development
All of our programs are conceptually developed from beginning to end by our in-house at the Data Age offices in Clearwater, Florida. From research, to design, all the way through implementation, our development process ensures each of our products is created with our users in mind. Using feedback provided by our customer base, we’re able to build adaptable, intuitive software that grows with you and meets all of your business needs.

Quality Control
Our Quality Control (QC) team is comprised of some of the most knowledgeable members of the Data Age software team. In our agile development environment, our QC team is tasked with constantly testing product releases. This means checking them against requirements, verifying functionality, and validating usability so our products come out of the gates strong and bug-free.

Fulfillment and Supplies
When you place an order with Data Age, our product fulfillment specialists prepare your order and ship it to you directly from our home office. No middleman means you know you’ll receive exactly what you ordered. Our knowledgeable staff are here to assist you whether you’re in the market for business supplies, add-on hardware, or are looking to get started with one of our any of our software systems.

Administration
The executive staff of Data Age understand what it takes to keep a business stable and profitable while maintaining organic, natural growth. Approaching business with a “treat them like family” mentality, our executives are as approachable as they are experienced. Each department works closely together to ensure cohesive results, both internally and externally.

Marketing
Our in-house marketing team produces all forms of communications, both internal and external, for Data Age. Our marketing department’s goal is to create compelling, engaging promotional material the educates and informs our ever-expanding customer base through a number of outlets.

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